In 2019, a cohesive social media presence is necessary (and essential) for any business, regardless of size or industry. In fact, almost half of all millennials follow a brand on social media and 30% engage with a brand at least once a month, according to Sprout Social. On Instagram alone, 80% of users follow business accounts.
As a business owner, you might be an expert in your field, but social media marketing and strategy may fall out of your purview of expertise. Not too mention, you’re strapped for time and wearing multiple hats already.
Instead of re-inventing the wheel or adding more to your ever-growing to-do list, just to see mediocre results, hire one of the these five experts to level up your social media this year.
1. Social media coach
A social media coach is ideal if you have the time to do the work yourself, but just aren’t sure where to start. With a coach, you get your foundational elements in place, learn the tips and tricks from their many years of experience, and get the guidance and jump-start you need.
To start, your coach will likely meet with you to understand your operations, ideal audience, and business model. Then, together you’ll develop a strategy and structure for your social media presence. This might include:
- Setting social media goals
- Creating a content calendar
- Developing a process for planning and scheduling
- Honing in on your brand
- Prepping branded graphics
The best part about working with a social media coach is that you stay in the driver’s seat. Your coach isn’t managing your social platforms for you, but instead teaching you or your staff how to do it. You don’t have to relinquish control and instead gain valuable skills and insights that you can use for months (or years) to come.
2. Social media manager
For business owners that would rather have someone take the reins, consider working with a social media manager. A manager can handle various elements of your social media, including strategy, planning, posting and engaging, or the bits and pieces you need the most help with. For example, if you want to write all the posts, your social media manager can simply handle the scheduling and engagement portion.
The good news is you don’t have to hire an agency to find a great social media manager. Use a site like Upwork to find social media managers that work on an hourly or project basis. When choosing someone to work with, consider their experience with your industry and the social media sites you use most. You want to be sure they know what you’re doing, since you don’t have the expertise to teach them yourself. You may also need to consider whether this person has experience in paid advertising—not all social media managers do.
3. Freelance writer
Sometimes writing the content for your social media posts can be the most challenging part. That’s where a freelance writer would come in handy. A perfect example of this is LinkedIn. If you’re looking to expand your network and drive leads on the platform, you need to be active with both posting and publishing articles—both of which take time. Not to mention, a recent analysis of successful LinkedIn articles found that long-form content (1,900-2,000 words) performs the best—if you don’t have time to write long-form articles like this, a freelance writer may be what you need to succeed on this platform.
Your freelance writer can also take over the task of writing content for your website or blog as well. A ghostwriter can produce pieces that are nearly publish-ready. You just need to edit and add your own signature voice and tone to the article. Most importantly this person can do the tedious work of researching, outlining, and getting the meat of the article ready for you, which is the bulk of the work.
When you have regular blog content to share via social media, you’re able to drive more traffic to your website and create opportunities for audience engagement with your brand, allowing you to get more from your social media efforts in 2019.
4. Graphic designer
Cohesive branding on social media is key. Recent studies have found Facebook and Twitter posts with an image get shared twice as much as those without. Audiences are looking for clean visuals; not to mention, great images will help your posts stand out from the noise. That’s why you may consider hiring a graphic designer to develop these assets for you.
If you’re a new business owner, it’s wise to work with a graphic designer to develop your logo as well as establish your brand and style guide. The latter includes the color schemes and fonts that relate to your overall brand theme, which will make your social media images cohesive and consistent, allowing followers to start recognizing your brand in their crowded newsfeeds.
Graphic designers can also create templates for plug-and-play graphics that you can make yourself. In this case, you may make a one-time payment for a variety of images and graphic templates. Many business owners work with freelancers who can create graphics on an as-need basis, allowing you to get what you need without hiring an on-staff designer.
Influencers are paid to promote your brand or product, but unless you have a large budget, getting a social media influencer with 20K followers to endorse your brand might be unrealistic. According to research done by Buffer, you can expect to pay approximately $10 per 1,000 followers for influencer posts. So, if someone has 100k followers you’ll pay $1,000 for a single post).
Micro-influencers, however, have fewer followers (1-10k), but they have a niche, engaged fan-base. “People connect with micro-influencers because of their authenticity and honest perspective,” explains Laura Brinker, VP of Influenster. “They feel as if they are a person just like them. And with authenticity at the core of what brands desire, they’ve started looking more toward smaller influencers with higher engagement rates.”
One way to boost your social media in 2019 is to hire a relevant micro-influencer to post content about your brand to their targeted and captive audience. You can manually research potential micro-influencers via social media platforms or hashtags, or, make your job easier and use one of these free tools:
- BuzzSumo is a popular platform that has a tab to research influencers on Twitter/Instagram or find business pages on Facebook.
- FollowerWonk is a free service where you can analyze and compare your followers and their audience base, which is helpful to find untapped resources in your niche.
- Influence.co offers a database where you can find and connect with influencers, the free version lets you connect with 2 people per week.
Work with an expert to improve your social media in 2019
Social media marketing is a tedious and complicated process. Business owners and managers have enough on their plate without worrying about making the time (or correct choices) for social media. As with hiring any contractor or consultant, make sure to ask for referrals, portfolios, and examples of work from applicants.
Whether you want to get coached on how to do it yourself, or need a graphic designer to create eye-catching visuals, make the choice to outsource this vital task to professionals that have the proper time and know-how.
The information and tips shared on this blog are meant to be used as learning and personal development tools as you launch, run and grow your business. While a good place to start, these articles should not take the place of personalized advice from professionals. As our lawyers would say: “All content on Wave’s blog is intended for informational purposes only. It should not be considered legal or financial advice.” Additionally, Wave is the legal copyright holder of all materials on the blog, and others cannot re-use or publish it without our written consent.