Insights

Articles and tips to help you run your business better.

illustration of an envelope with a red exclamation letter inside

I got audited and lived to tell the tale

Audits are scary, right? They don’t have to be when you’re prepared. Read the story of a real Wave customer and get advice on what to do if the dreaded audit happens to you.

illustration of a social media timeline

10 mistakes writers make on social media

Cultivating a strong social media presence has a lot of value for freelance writers, from sourcing new clients to showcasing work to engaging with other writers. This article shares tips on how to use these channels to your advantage as a freelancer, and some common mistakes to avoid.

illustration of two people holding a coffee cup together

Three ways great employee benefits boost your business

Whether you’re looking to implement health insurance, paid time off, or workplace perks, it’s important you know exactly what you’re getting yourself into. The first question you might ask yourself is—how valuable will employee benefits be to my small business? Here are three reasons the answer to that question is “very.”

picture of someone taking a photo of a rainbow

The new marketing and what it means for your business

Technology is changing how customers behave and what they expect from companies. Follow these tips to make sure you’re not driving customers away with outdated tactics.

What a scam artist taught me about storytelling

When it comes to marketing your business, one of the most important things is the story you tell about your brand. We’ve got some great storytelling tips that came from the most unexpected source—a scam artist.

test that says friday 5 with a photograph of pennies

Five ways to be smart with your money while starting a business

When starting a new business, money can be one of the biggest concerns or determining factors for success. Here are five of the best ways to use the capital you have, to help you be smarter with your money when starting a business.

photograph of a blueprint being edited and someone holding an ipad

How to set your contractor up for success with a killer brief (and how to write one)

Looking for a simplified way to get you, your contractor and client on the same page? Here’s a guide to building a comprehensive brief that will set your contractor up for success.

illustrations of the outline of three different faces

Why knowing your customers matters

No matter how amazing your products or services are, if your customers don’t want them—or believe they need them—they’re going to go elsewhere. The only way to build a loyal and engaged customer base is to get to know them through data. But what exactly does that mean, and why is it so important?

Top reasons you should blog as an entrepreneur

Blogging is a great way to increase visibility for your business and drive traffic to your website. It’s also a great way to turn leads into customers. Read the top five reasons you should start a blog for your small business.