Insights

Articles and tips to help you run your business better.

The [elusive] small business grant: Nine tips on what it is and how to find it

Business grants are a great way for entrepreneurs to get funding for a small business, but, are they even a real thing? Yes! And hopefully with these nine tips you’ll find it easier to navigate the complexities of applying for one.

The small business guide to marketing on Instagram

Instagram is king these days when it comes to social media marketing. Here are some tips for how small businesses can build their brand and grow on Instagram.

Four proven ways to increase your repeat customer base

Repeat customers are an essential part of long-term success for any business. This post walks through how to keep your customers coming back—and happy enough to refer your business.

Business insurance: What it is and why you might need it

Business insurance can mean the difference between staying afloat when disaster strikes, or a small business going under. Yet 40% of small businesses have no insurance. Here’s what you need to know to decide if business insurance is right for you.

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The social media goals to keep your small business on track

Social media is a great marketing opportunity for small businesses, but you need to make sure you’re spending your time on it wisely. This article walks through how to set the right goals and measure the right things to make sure your efforts on social media lead to results.

photograph of a Wave user, Pomarosa

Seven communication skills you need to pay the bills

When you’re running a small business, communication skills are essential. Whether you’re trying to get funding, pitching to a potential client, or even negotiating with suppliers or vendors, your communication skills may be the reason you are (or aren’t) successful. Here are seven areas to work on to ensure you’re the former, and not the latter.

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Ebbing and flowing: Five ways to manage small business finances

If you want to keep your business running, you’re going to need to learn how to navigate the financial volatility of entrepreneurship. We spoke with four small business owners and asked them how they learned to manage their finances: here are five of their tips.

Five simple ways to protect your digital marketing assets

Small businesses are especially vulnerable to attacks from hackers. This article has five simple ways to protect your online assets and keep your company safe.

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Do’s and dont’s of client servicing

Knowing how to serve your clients with excellence is one of the keys to succeeding in service-based business. Here are some tips on how to do it right.