Insights

Articles and tips to help you run your business better.

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Call a stranger part four: inspiring a conversation

This month we’re exploring how to use the phone as an effective tool to grow your business. In the final part of our four-part series, Mary Jane Copps, owner of The Phone Lady, shares how to inspire a conversation when you call a stranger.

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Building an onboarding process for your new employee or contractor

Hiring your first employee or contractor is a big milestone—you’re busy and successful enough to need help! Here’s a guide to building a seamless onboarding process that will set your new hire up for success.

How to name your business

The name you choose for your small business can have a big impact on its success. This article covers some practical tips to help you choose a name that will make your business stand out and leave a great impression on your customers.

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So you got a chargeback. Now what?

It’s hard to know what to do when a customer files a chargeback after you’ve made a sale. In this post we go through six common reasons for chargebacks, how to prevent them from happening, and how to handle it if they do.

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Five valuable learning and development trends you need to know

Having a learning and development strategy is important for helping your employees retain knowledge and grow professionally. Here are five trends to consider as part of your employee training efforts.

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The marketing mix starter kit for new businesses

There’s a lot of noise out there about the best way to market a business—and as a brand new business, it’s easy to get lost. That’s why we pulled together the best tactics to build an easy-to-follow marketing starter kit for new business like yours.

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Call a stranger part three: empathy = conversation

This month we’re exploring how to use the phone as an effective tool to grow your business. In part three of our four-part series, Mary Jane Copps, owner of The Phone Lady, explains why empathy is the key to building a conversation.

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Call a stranger part two: calls that get returned

This month we’re exploring how to use the phone as an effective tool to grow your business. In part two of our four-part series, Mary Jane Copps, owner of The Phone Lady, shares tips on how to leave a message that will actually get returned.

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How to avoid small business payment scams

There’s an elephant in the room. Small businesses all over the world are getting scammed. It’s a Catch 22: people are too embarrassed that they got taken in by a scam to tell their stories; yet, the only way to spare others from becoming victims is to build awareness. But here’s the thing: scams targeting […]