Insights

Articles and tips to help you run your business better.

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The social media goals to keep your small business on track

Social media is a great marketing opportunity for small businesses, but you need to make sure you’re spending your time on it wisely. This article walks through how to set the right goals and measure the right things to make sure your efforts on social media lead to results.

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Seven communication skills you need to pay the bills

When you’re running a small business, communication skills are essential. Whether you’re trying to get funding, pitching to a potential client, or even negotiating with suppliers or vendors, your communication skills may be the reason you are (or aren’t) successful. Here are seven areas to work on to ensure you’re the former, and not the latter.

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Ebbing and flowing: Five ways to manage small business finances

If you want to keep your business running, you’re going to need to learn how to navigate the financial volatility of entrepreneurship. We spoke with four small business owners and asked them how they learned to manage their finances: here are five of their tips.

Five simple ways to protect your digital marketing assets

Small businesses are especially vulnerable to attacks from hackers. This article has five simple ways to protect your online assets and keep your company safe.

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Do’s and dont’s of client servicing

Knowing how to serve your clients with excellence is one of the keys to succeeding in service-based business. Here are some tips on how to do it right.

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Registering your business

Registering your business can seem complicated, but with the right information it doesn’t have to be overwhelming. This article covers what you need to do to get it done right.

Finding small business loans

This article covers everything you need to know about small business loans—whether you need one, the types available, how to qualify, and where to find one that’s right for you.

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How to write a business plan

Despite trends away from formal business planning, having one helps you get financing and makes your business more viable. This article covers how to write a business plan, with free templates to get you started.

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Finding the right small business idea

When it comes to finding the right small business idea, there are a few factors to consider. This article covers different approaches to finding business ideas, and how to tell if yours is an idea that’s worth pursuing.