Insights

Articles and tips to help you run your business better.

illustration of lightbulbs with people on top

How to get inspired when you want to start a business

If owning a business is your dream but you haven’t found your big idea yet, the first step is to find inspiration through the entrepreneur community. Learn how to move from the abstract (“Hey, wouldn’t it be cool to run a business?”) to reality (“I know what it takes to launch a successful business.”).

Data analysis for small businesses: It’s easier than you think

Data doesn’t have to be difficult. Here are some easy ideas for collecting and analyzing data that will help you better understand your customers and increase sales.

Picture of a woman talking to a man on a computer with the text

Five crucial questions to ask before hiring your first employee

Ready to hire some help for your small business? Here’s what you need to know to be prepared for your first employee.

Five tools to turn your smartphone into your office

One of the quickest ways to get organized and be more productive is to maximize your smartphone’s capabilities. Check out five great smartphone tools that will put your business right into the palm of your hand.

10 ways to grow your business organically

Growing your business doesn’t always need to cost a lot of money. Here are some ways to boost your customer base organically using tools you already have.

illustration of two people looking at a blog news feed

Eight fun content marketing ideas every small business can try

Ready to move beyond blogging and take your content marketing to the next level? Learn how to create different types of content and repurpose it across channels to boost brand engagement and grow your customer base.

illustration of a desk with coffee and an ipad

Seven ways to eat healthy no matter how busy you are

Healthy eating may seem like a daunting task when you’re always on the go, but it’s easier than you think. Follow these seven tips on how to develop and maintain healthy habits no matter how busy your days (or nights) may be.

Building a good website on a budget

Having a website for your business is non-negotiable, but it doesn’t have to be a huge expense when you’re just starting out. Here are some simple tips to help you create a professional website on a budget.

book that says

Is it worth the money to hire a writer?

When does the cost of hiring a writer make sense for your business? Should you hire the one with the lowest rate to save costs? Learn why spending money on a skilled professional writer can help increase your marketing ROI.