Running a business

Whether you’re starting a business, up and running, or starting to scale, you’ll find helpful tips and insights here.

Accounting 101: A guide for Amazon merchants

Organizing your finances for your Amazon business might seem intimidating at first, but if you set up the proper bank accounts, bookkeeping software, and ongoing systems, it’ll make your life easier in the long run (especially at tax time!)

Top of a desk with receipts

How to track business expenses (and why it’s important)

Tracking and categorizing your expenses as you go throughout the year is also one of the best things you can do to make tax time more manageable. You’ll save yourself time and headaches, and cut down on work and potential cost for your accountant. Let’s look at how to do it.

Person jumping over piles of coins

When to raise your price point (and how to calculate your rate increase)

Times are a changin’, and so is the cost of business. These tactics can help you determine what your rates could be, and how to get your customers on board.

Graphic that says Referral Marketing

Referral marketing for small businesses

Referral marketing is a great passive way to spread the word about your biz to a targeted group of potential customers.

File cabinet with a

Why it’s important for small businesses to keep accurate books

Those who are only staying on top of their books for the sake of Uncle Sam might be missing out on some significant perks.

Woman sitting at her desk

Social media advertising: How small businesses can build a social media ad strategy

86% of marketers use both paid and organic social media strategies to market their business, so it’s worth looking into.

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A quick glossary of key accounting terms for non-finance folk

Getting familiar with common accounting terms can make it easier to get ahead of business finances, and get you back to business faster.

What is a competitive analysis | Person analyzing a series of charts and graphs

What is a competitive analysis and how to conduct one (plus free templates)

Every successful business is built on a thorough understanding of the market. That’s where competitive analysis comes into play.

How to network | Young man shaking hands with a friend

How to network: How putting yourself out there helps your small business

Entrepreneurs can maintain a steady stream of new connections, leads, and opportunities when they learn how to network.

How to build a sales funnel

How to build a sales funnel for your small business

From awareness to action: Here are the steps to level up your business with your own sales funnel.

Free mail marketing services

Free email marketing: Low-cost tactics to get you started

We pulled together three of the best free email marketing services and templates, so you can get your email program started with no upfront cost.

Creating a business plan cover page

How to write your business plan cover page

Although a business plan cover page is concise, this simple section is one of the most important sections of your business plan.

Marketing ideas | money going through a converter to become social media activity

3 marketing ideas for small businesses with even smaller budgets

We’re laying out three of the best, creative marketing ideas with details on how you can add them to your marketing strategy for little to no monetary investment.

How to write a one page business plan

One page business plan: What to include and how to get started

A one page business plan offers a broader, more approachable overview of your business that can serve as a starting point for fine-tuning ideas and creating an in-depth business plan later on.

10 reasons you need a business plan

The importance of a business plan

Entrepreneurs use business plans to guide them when starting or revamping a venture. And here are more reasons to create your own roadmap.