Running a business

Whether you’re starting a business, up and running, or starting to scale, you’ll find helpful tips and insights here.

illustration of a body of water with a life float

Business insurance: What it is and why you might need it

Business insurance can mean the difference between staying afloat when disaster strikes, or a small business going under. Yet 40% of small businesses have no insurance. Here’s what you need to know to decide if business insurance is right for you.

illustration of a woman climbing over social media blocks

The social media goals to keep your small business on track

Social media is a great marketing opportunity for small businesses, but you need to make sure you’re spending your time on it wisely. This article walks through how to set the right goals and measure the right things to make sure your efforts on social media lead to results.

illustration of paper planes

How to maximize your holiday sales by starting right now

It may be too early to start setting up your holiday decorations, but that doesn’t have to stop you from planning for the holidays. Here are the ways you can prepare for the holiday season in order to maximize sales and re-engage past prospects and customers.

women on her computer

Ebbing and flowing: Five ways to manage small business finances

If you want to keep your business running, you’re going to need to learn how to navigate the financial volatility of entrepreneurship. We spoke with four small business owners and asked them how they learned to manage their finances: here are five of their tips.

Five simple ways to protect your digital marketing assets

Small businesses are especially vulnerable to attacks from hackers. This article has five simple ways to protect your online assets and keep your company safe.

illustration of a woman on her laptop

Five tools to help you nail small business content marketing

Content marketing is gaining popularity as a cost-effective way to grow your customer base. Here are five of the best, low-cost, easy-to-use tools to make it easier.

Quote on a yellow background

Do’s and dont’s of client servicing

Knowing how to serve your clients with excellence is one of the keys to succeeding in service-based business. Here are some tips on how to do it right.

illustration of a computer

Registering your business

Registering your business can seem complicated, but with the right information it doesn’t have to be overwhelming. This article covers what you need to do to get it done right.

Finding small business loans

This article covers everything you need to know about small business loans—whether you need one, the types available, how to qualify, and where to find one that’s right for you.

illustration of a hand sketching

How to write a business plan

Despite trends away from formal business planning, having one helps you get financing and makes your business more viable. This article covers how to write a business plan, with free templates to get you started.

illustration with the text

Finding the right small business idea

When it comes to finding the right small business idea, there are a few factors to consider. This article covers different approaches to finding business ideas, and how to tell if yours is an idea that’s worth pursuing.

illustration of lightbulbs with people on top

How to get inspired when you want to start a business

If owning a business is your dream but you haven’t found your big idea yet, the first step is to find inspiration through the entrepreneur community. Learn how to move from the abstract (“Hey, wouldn’t it be cool to run a business?”) to reality (“I know what it takes to launch a successful business.”).

Data analysis for small businesses: It’s easier than you think

Data doesn’t have to be difficult. Here are some easy ideas for collecting and analyzing data that will help you better understand your customers and increase sales.

Picture of a woman talking to a man on a computer with the text

Five crucial questions to ask before hiring your first employee

Ready to hire some help for your small business? Here’s what you need to know to be prepared for your first employee.

Five tools to turn your smartphone into your office

One of the quickest ways to get organized and be more productive is to maximize your smartphone’s capabilities. Check out five great smartphone tools that will put your business right into the palm of your hand.