Running a business

Whether you’re starting a business, up and running, or starting to scale, you’ll find helpful tips and insights here.

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Keep your money moving with these 3 cash flow formulas

Cash flow is one of the most important indicators of your business’ health. These 3 cash flow formulas will help you better understand how cash moves in and out of your business, so you can keep that money flowing.

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How to create a cash flow projection (and why you should)

Creating a basic cash flow projection can help you plan your financials for the rest of 2019. After all, knowing whether next month will see a financial feast or famine can help you make better decisions about spending, saving, and investing in your business today.

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Employee training: 5 ways to turn staff into leaders

Employee training can help turn your staff members into star leaders. Here are a few ways to build a training and development program in your small business.

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How to create a marketing budget for small businesses

How much should small businesses dedicate to marketing? Here’s how to break down a marketing budget.

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What are backlinks and how to build them the right way

Building links back to your website or blog is one of the pillars of a strong SEO strategy. Here’s how to get those backlinks the right way to boost your rankings.

Freelancer tax tips

5 steps to help you prepare your freelance taxes for the first time

Filing your freelance taxes for the first time? Follow these steps to get yourself prepped and ready for your first filing.

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5 ways to improve your business during slow seasons

A slow sales season doesn’t mean you should simply wait for things to pick up. Here’s how to use downtime to grow your business in other ways.

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Bold voices, big results: How small businesses can use this new social strategy

Big brands—from Oreo to Wendy’s—are using a bold and snarky voice to make an impact on social media. But how can smaller brands employ this new social strategy?

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5 marketing experts to help you boost your social media in 2019

It takes a village to raise a child, and can take a coordinated team to raise the profile of your business on social media. Make sure you’ve got all the experts you need to succeed.

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Upgrading your skills: How business owners can keep their expertise sharp

Whether that’s taking a digital marketing workshop, an online course on Facebook ads, or a coding bootcamp, you have a multitude of ways to add to your list of skills that help you run your business better.

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Content marketing reporting: Key metrics to examine

Content marketing is a great way to engage with yours customers and leads. But how do you know what success looks like? Track these key metrics to make sure you’re investing in the right creative content.

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2019 trends business owners should pay attention to

Regardless of your industry, there are some key trends and predictions from experts that will shape businesses in 2019. Read about the top four that are industry-agnostic, covering such topics as customer experience to remote employees.

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Should you hire a bookkeeper or do it yourself?

Spending time yourself or spending money on an expert—see which makes most sense for your business with these points to consider.

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Small business lending: The pros and cons of loans

How do you know if a small business loan is right for you? Make sure you know the advantages and drawbacks before you make an informed decision about funding your business.

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Are you planning your business financial goals the right way?

Success is rarely a straight line in business. These best practices can help you face each challenge with the long-term in mind.