Running a business

Whether you’re starting a business, up and running, or starting to scale, you’ll find helpful tips and insights here.

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Bold voices, big results: How small businesses can use this new social strategy

Big brands—from Oreo to Wendy’s—are using a bold and snarky voice to make an impact on social media. But how can smaller brands employ this new social strategy?

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5 marketing experts to help you boost your social media in 2019

It takes a village to raise a child, and can take a coordinated team to raise the profile of your business on social media. Make sure you’ve got all the experts you need to succeed.

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Upgrading your skills: How business owners can keep their expertise sharp

Whether that’s taking a digital marketing workshop, an online course on Facebook ads, or a coding bootcamp, you have a multitude of ways to add to your list of skills that help you run your business better.

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Content marketing reporting: Key metrics to examine

Content marketing is a great way to engage with yours customers and leads. But how do you know what success looks like? Track these key metrics to make sure you’re investing in the right creative content.

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2019 trends business owners should pay attention to

Regardless of your industry, there are some key trends and predictions from experts that will shape businesses in 2019. Read about the top four that are industry-agnostic, covering such topics as customer experience to remote employees.

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Should you hire a bookkeeper or do it yourself?

Spending time yourself or spending money on an expert—see which makes most sense for your business with these points to consider.

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Small business lending: The pros and cons of loans

How do you know if a small business loan is right for you? Make sure you know the advantages and drawbacks before you make an informed decision about funding your business.

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Are you planning your business financial goals the right way?

Success is rarely a straight line in business. These best practices can help you face each challenge with the long-term in mind.

What you need to get a small business loan

Loans aren’t just for when you’re starting a new business—they can also be a great option for expanding your operations or to fix cash flow issues.

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Learning from five common bookkeeping mistakes

Small business owners wear many hats and bookkeeper is one of the most important. See where others have gone wrong and what you can do to stay on top of this important task.

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The ultimate year-end payroll checklist

Year end can be hectic, but it’s a great opportunity to dig deep into your business performance to plan for growth next year.

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Instagram small business audit: Four Moons Spa

Having a social media presence that boosts your business doesn’t have to be tough. Social media coach Jessica Thiefels walks us through some powerful basics.

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The best marketing tactic for a small business budget

The internet is full of great examples of marketing campaigns, but what do you do when you don’t have a budget to match? This post walks through one marketing tactic that doesn’t cost a lot but will still give you big results.

Maximizing your dollar: A guide to picking the right conferences for your business

Choosing the right (or wrong) conference could have a big impact on your business. These questions can help you head to the right one.

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What is cash flow? A guide to keeping money moving in your business

Having a healthy cash flow is one of the most important factors affecting the long-term sustainability of any small business. This article explains cash flow in a simple way with strategies to managing it successfully.