Running a business

Whether you’re starting a business, up and running, or starting to scale, you’ll find helpful tips and insights here.

10 ways to grow your business organically

Growing your business doesn’t always need to cost a lot of money. Here are some ways to boost your customer base organically using tools you already have.

illustration of two people looking at a blog news feed

Eight fun content marketing ideas every small business can try

Ready to move beyond blogging and take your content marketing to the next level? Learn how to create different types of content and repurpose it across channels to boost brand engagement and grow your customer base.

Building a good website on a budget

Having a website for your business is non-negotiable, but it doesn’t have to be a huge expense when you’re just starting out. Here are some simple tips to help you create a professional website on a budget.

book that says

Is it worth the money to hire a writer?

When does the cost of hiring a writer make sense for your business? Should you hire the one with the lowest rate to save costs? Learn why spending money on a skilled professional writer can help increase your marketing ROI.

illustration of a man climbing over a graph

Overcoming your fear of failure when starting a business

Fear is a big obstacle for a lot of would-be entrepreneurs, but there are ways to make it easier. Read these tips on how to prepare yourself to take that leap so you can focus on your excitement of what’s to come.

Social media marketing for small businesses

Digging into social media marketing for your small business for the first time can be overwhelming. We wrote this guide to help you focus on what you really need to know to build a successful social media strategy.

Market research for small businesses

If you want to learn how to do market research for your small business this is your guide. We’ll walk you through the questions you need to answer through market research and how to take the first step in your market research.

illustration of content

Content marketing for small businesses

Content marketing for your small business is so much more than running a blog. We wrote this guide to help you understand how to generate real growth and revenue through content marketing.

Graphic showing a magnifying glass and a paper with an arrow representing growth.

How to find customers using Google AdWords

Creating your first Google AdWords campaign can be intimidating. We built this step-by-step guide with real-world examples to help even a beginner build and manage a successful campaign from keyword research to campaign optimization.

small business marketing graphic

Branding your small business

We built this small business branding guide as a tool for entrepreneurs to approach building their brand like a seasoned marketer. Learn how to brand your business through a mix of real-world examples and easy-to-follow exercises.

Eight ways to save your small business money

Whether you’ve just launched or you’re looking to grow, how you spend money matters. Try these eight tips to stop wasting money so you’ll have it when that next big opportunity to invest in growth comes around.

photo of Aiden Durham with the text

Aiden Durham answers: What’s the right way to pay yourself?

At Wave, we get asked a lot how to pay yourself when you’re self-employed. This video from Aiden Durham, Denver-based attorney at 180 Law Co. will help you finally understand the best way to pay yourself depending on the type of business you’re running.

Five tips for conquering cash flow struggles when you’re self-employed

Keeping your cash flow under control can be really challenging, but it’s one of the biggest factors in running a successful—and sustainable—business. Karen Richardson, Money Coach at Money Coaches Canada, shares tips on how to avoid common pitfalls.

SEO for your blog

Running a blog takes a lot of time and effort, so you want to make sure you’re putting it to work for your business. One of the most important things you can do to monetize your blogging efforts is to optimize your content for SEO—and here’s exactly how to do it.

photograph of a man on his phone and computer

Five reasons not to use your personal phone number for business (and what you should do instead)

Did you know you can add a business number to your personal mobile phone in seconds just by downloading an app? Learn the benefits of separating your business and personal communications in this article.