This post by guest blogger David Politis appears as part of our series Small Business 500.

tips for small businessThe average small business owner is spending more and more of their workday online, and embracing affordable and easy to use tools like those available in Google Apps. As businesses continue to embrace the Google Apps platform, the myriad of benefits are becoming more and more apparent. Here are five ways Google Apps can help your small business succeed.

1. Collaboration and productivity

Collaboration, a cornerstone of the Google Apps platform, is key to the success of any small business. In a recent Cloud Alliance for Google Apps survey, 30% of respondents said they switched to Google to increase collaboration and productivity. Collaboration is made easy by almost all of Google’s products; documents, spreadsheets and presentations can be shared and worked on simultaneously by any number of users.

2. Cost cutting

Small businesses move to Google Apps to save money. Setting up a local server system can cost a fortune, not including maintenance costs and an IT staffer to run it. At just $50 per user per year, Google Apps is simply affordable. And if your business is really small, Google gives Apps away to businesses with under ten employees.

3. Flexibility and mobility

At BetterCloud, we run our business entirely in the cloud. The flexibility of cloud computing means our employees can work from anywhere on any device, as long as they have an internet connection. Long gone are the days of saving files to your hard drive, keeping your work chained to your desk.

4. Simplicity 

Google Apps is so easy to set up and operate that you won't need a specialist to get started. Plus Google Apps’ streamlined design and intuitive features make the product easy to use for even the not so tech savvy business owners.

5. Employee satisfaction

Any great business lives by the success of its employees. The vast popularity of another Google product,  “Gmail,” must be taken into account. Gmail is used by over 350 million people and new generations are literally growing up using Google’s products. So why keep your business on Outlook, or other outdated tools?

Bettercloud cloud computingDavid Politis is the founder and CEO of BetterCloud, as well as the leading developer of enterprise security and management extensions for Google Apps. Before founding BetterCloud, David led Cloud Sherpas (the preeminent global provider of cloud services for Google Apps) to become the leading Google Apps services provider and reseller to small businesses worldwide. He also managed product development for SherpaTools, which became the #1 ranked admin tool in the Google Apps Marketplace.

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