Why accept credit cards?

Many business owners find themselves asking, “Should I accept credit cards?” Here are three great reasons why credit cards could be the right choice for you .

Your customers will appreciate it

According to Community Merchants USA, 28.7% of consumers say paying by credit card is easier. Of customers between the ages of 18-24, 69% said they’d only shop at a business that accepts multiple forms of payment. Of customers between the ages of 35-44, it was 58%.

Your business will grow

A recent article by squareup.com spells out some of the top reasons for businesses to accept credit cards: increased sales, improved cashflow, higher customers acquisition, and stronger customer trust. Accepting credit cards can also lower your risks, and increase the likelihood of impulse purchases being made. In fact, according to Forbes article, when people are given more payment options, they’re more likely to not only make impulse purchases, but also join loyalty programs and spend more per purchase.

It’s easy!

With Payments by Wave, we’ve made it easier than ever to accept credit cards. In fact, it’s so simple that you can be accepting credit cards in seconds. You will never get surprise fees or hidden fees, which means you’ll pay the same fee no matter what credit card you’re processing. Your customers will be able to pay directly on the invoices you send, helping your business grow, and making your customers happy. So what are you waiting for? Sign up now!

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By Sara Rosenfeld

The information and tips we’re sharing in this article are meant to be a starting point for your year-end tax prep, so you can be informed and feel confident when working with your accountant. Be sure to check with a tax expert in your country or region for any specific advice you need, as each business (and tax district) is different. As our lawyers would say: “This article is for informational purposes only. It should not be considered legal or financial advice.”