This post by guest blogger Adam Slight appears as part of our series Small Business 500.
With the amount of consumer traffic that occurs online, it is no secret that your business needs a website to embrace the times. But it doesn’t end there. Making sure that your website is interactive can put you leaps and bounds ahead of your competitors. Here are five tips you can use to make your website interactive and generate revenue for your small business:
1. Create a dynamic aesthetic
Having a static website is a good way to blend in with the crowd. Interactive elements on your website, such as sliding image galleries, videos, and product catalogues are a great way to add a dynamic element to your website, allowing it to stand out and engage visitors. However, you do want to remember to avoid using any Flash-based features on your website, as they do not appear on all browsing devices and cannot be detected by reading aids for the visually impaired.
2. Capture leads
Now I’ve got your attention! Interactive elements can be added to your website to help potential clients get in touch with you easily, thus generating leads for your business. Having interactive contact features on your website can transform it from a business brochure to a business-generating tool. Site Dudes offers interactive lead capture tools to its clients to make it easier for website visitors to reach their businesses by phone, email, or text message.
3. Keep people on your site longer
Getting hits on your website is one thing, but having visitors spend time on your website provides much higher value. Interactive elements like galleries and online stores can encourage visitors to browse your goods and services, spending more time absorbing your brand and allowing your sales message to sink in.
4. Act as a customer service tool
A truly interactive website is capable of reaching your customers beyond the realm of simply advertising to them. Through various add-on features available for your website, you can actually have your website performing basic customer service duties for you. For example, if you own a restaurant, you can implement an online booking system that allows customers to reserve a table at your venue online. Try to find something out there that suits your particular business.
5. Edge your competition
Even if you aren’t sold on the value of an interactive website, your savvy competitors most likely are. Featuring interactive elements on your website will show that you’re up-to-date and give you that competitive edge.
Adam Slight is Executive of Corporate Sales and Strategic Partnership at Site Dudes. Site Dudes is North America’s leading custom website developer specializing in affordable full-service website packages for entrepreneurs and professionals.
The information and tips we’re sharing in this article are meant to be a starting point for your year-end tax prep, so you can be informed and feel confident when working with your accountant. Be sure to check with a tax expert in your country or region for any specific advice you need, as each business (and tax district) is different. As our lawyers would say: “This article is for informational purposes only. It should not be considered legal or financial advice.”