Customer acquisition

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Is it time to break up with your customer?

Deciding which customers are truly a good fit for your business is an important—and often overlooked—growth strategy. Here are five signs that it’s time to let go of a customer or client.

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The complete guide to freelancing

Freelancing can be a great career choice, but it also comes with stresses like finding clients and making sure you get paid. This comprehensive guide has everything you need to succeed as a freelancer.

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Four proven ways to increase your repeat customer base

Repeat customers are an essential part of long-term success for any business. This post walks through how to keep your customers coming back—and happy enough to refer your business.

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How to find customers using Google AdWords

Creating your first Google AdWords campaign can be intimidating. We built this step-by-step guide with real-world examples to help even a beginner build and manage a successful campaign from keyword research to campaign optimization.

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Call a stranger part four: inspiring a conversation

This month we’re exploring how to use the phone as an effective tool to grow your business. In the final part of our four-part series, Mary Jane Copps, owner of The Phone Lady, shares how to inspire a conversation when you call a stranger.

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Call a stranger part three: empathy = conversation

This month we’re exploring how to use the phone as an effective tool to grow your business. In part three of our four-part series, Mary Jane Copps, owner of The Phone Lady, explains why empathy is the key to building a conversation.

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Call a stranger part two: calls that get returned

This month we’re exploring how to use the phone as an effective tool to grow your business. In part two of our four-part series, Mary Jane Copps, owner of The Phone Lady, shares tips on how to leave a message that will actually get returned.

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Call a stranger part one: the phone isn’t dead

This month we’re exploring how to use the phone as an effective tool to grow your business. In part one of our four part series, Mary Jane Copps, owner of The Phone Lady, explains why the phone is still one of the best ways to build a relationship and close a deal.

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Finding clients with AdWords part four: campaign optimization

Once your Google AdWords campaign is running, you’ll start getting an idea of what’s working and what’s not. Here are some tips of what changes you can make to really squeeze the last drop out of your dollar.

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Finding clients with AdWords part three: landing pages

In part 3 of our March #goals series, learn how to build a great landing page that will help turn those leads from your AdWords campaigns into real customers.

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Finding clients with AdWords part one: keyword research

Raymond Sam, Demand Generation Manager at Wave, tackles how to find clients using online marketing in our March four-part #goals series. This first post focuses on keyword research.

Five top cold calling tips for small business owners

This post by guest blogger Steve Gruber appears as part of our series Small Business 500.

Five ways to increase your client retention rate

This post by guest blogger Lucas Walker from Venngage appears as part of our series Small Business 500.

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Five ways to be a disruptor in your industry

This post by guest blogger Bill Klump appears in our series Small Business 500.