Growing a business

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2019 trends business owners should pay attention to

Regardless of your industry, there are some key trends and predictions from experts that will shape businesses in 2019. Read about the top four that are industry-agnostic, covering such topics as customer experience to remote employees.

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Are you planning your business financial goals the right way?

Success is rarely a straight line in business. These best practices can help you face each challenge with the long-term in mind.

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Productivity continued: Eight techniques to help you stay focused

Entrepreneurs get overwhelmed by competing priorities, and multitasking often just leads to a lot of wasted time. Here are eight tried-and-true techniques for focusing your energy and making progress on the things that really matter.

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Is it time to break up with your customer?

Deciding which customers are truly a good fit for your business is an important—and often overlooked—growth strategy. Here are five signs that it’s time to let go of a customer or client.

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Five crucial questions to ask before hiring your first employee

Ready to hire some help for your small business? Here’s what you need to know to be prepared for your first employee.

SEO for your blog

Running a blog takes a lot of time and effort, so you want to make sure you’re putting it to work for your business. One of the most important things you can do to monetize your blogging efforts is to optimize your content for SEO—and here’s exactly how to do it.

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Three ways great employee benefits boost your business

Whether you’re looking to implement health insurance, paid time off, or workplace perks, it’s important you know exactly what you’re getting yourself into. The first question you might ask yourself is—how valuable will employee benefits be to my small business? Here are three reasons the answer to that question is “very.”

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How to set your contractor up for success with a killer brief (and how to write one)

Looking for a simplified way to get you, your contractor and client on the same page? Here’s a guide to building a comprehensive brief that will set your contractor up for success.

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Call a stranger part four: inspiring a conversation

This month we’re exploring how to use the phone as an effective tool to grow your business. In the final part of our four-part series, Mary Jane Copps, owner of The Phone Lady, shares how to inspire a conversation when you call a stranger.

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Building an onboarding process for your new employee or contractor

Hiring your first employee or contractor is a big milestone—you’re busy and successful enough to need help! Here’s a guide to building a seamless onboarding process that will set your new hire up for success.

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A guide to business incubators: where to find them and how to use them

Looking for that extra push to get your company off the ground and running? A business incubator may be exactly what you’re looking for. Read this guide to find out what it is, how it can help you, and where to find one that will work for you.

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Growing your business: when to hire a contractor

If you want to grow your business, there will come a time when you can’t—and shouldn’t—do everything yourself. Here are four tips to help you decide if it’s the right time to take on a contractor.

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The newbie’s guide to market research

Market research is the key to knowing your customer better, so you can be more strategic when it comes to marketing and product development. But how do you actually do it? This comprehensive guide covers everything you need to know to get started.

Building an awesome brand: part 4

Building an awesome brand part four: brand story

In the fourth and final part of our series on small business brand building, we’ll cover how to bring together your mission, positioning, and visual identity into a cohesive and consistent brand story.

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Influencer marketing for small businesses

Influencer marketing is a great option to consider for your small business marketing strategy. Check out this step-by-step guide to getting started with influencers.