Marketing

The small business guide to marketing on Instagram

Instagram is king these days when it comes to social media marketing. Here are some tips for how small businesses can build their brand and grow on Instagram.

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The social media goals to keep your small business on track

Social media is a great marketing opportunity for small businesses, but you need to make sure you’re spending your time on it wisely. This article walks through how to set the right goals and measure the right things to make sure your efforts on social media lead to results.

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Five tools to help you nail small business content marketing

Content marketing is gaining popularity as a cost-effective way to grow your customer base. Here are five of the best, low-cost, easy-to-use tools to make it easier.

10 ways to grow your business organically

Growing your business doesn’t always need to cost a lot of money. Here are some ways to boost your customer base organically using tools you already have.

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Eight fun content marketing ideas every small business can try

Ready to move beyond blogging and take your content marketing to the next level? Learn how to create different types of content and repurpose it across channels to boost brand engagement and grow your customer base.

Building a good website on a budget

Having a website for your business is non-negotiable, but it doesn’t have to be a huge expense when you’re just starting out. Here are some simple tips to help you create a professional website on a budget.

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Is it worth the money to hire a writer?

When does the cost of hiring a writer make sense for your business? Should you hire the one with the lowest rate to save costs? Learn why spending money on a skilled professional writer can help increase your marketing ROI.

Social media marketing for small businesses

Digging into social media marketing for your small business for the first time can be overwhelming. We wrote this guide to help you focus on what you really need to know to build a successful social media strategy.

Market research for small businesses

If you want to learn how to do market research for your small business this is your guide. We’ll walk you through the questions you need to answer through market research and how to take the first step in your market research.