Marketing

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The new marketing and what it means for your business

Technology is changing how customers behave and what they expect from companies. Follow these tips to make sure you’re not driving customers away with outdated tactics.

What a scam artist taught me about storytelling

When it comes to marketing your business, one of the most important things is the story you tell about your brand. We’ve got some great storytelling tips that came from the most unexpected source—a scam artist.

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Why knowing your customers matters

No matter how amazing your products or services are, if your customers don’t want them—or believe they need them—they’re going to go elsewhere. The only way to build a loyal and engaged customer base is to get to know them through data. But what exactly does that mean, and why is it so important?

Top reasons you should blog as an entrepreneur

Blogging is a great way to increase visibility for your business and drive traffic to your website. It’s also a great way to turn leads into customers. Read the top five reasons you should start a blog for your small business.

How to name your business

The name you choose for your small business can have a big impact on its success. This article covers some practical tips to help you choose a name that will make your business stand out and leave a great impression on your customers.

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The marketing mix starter kit for new businesses

There’s a lot of noise out there about the best way to market a business—and as a brand new business, it’s easy to get lost. That’s why we pulled together the best tactics to build an easy-to-follow marketing starter kit for new business like yours.

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The newbie’s guide to market research

Market research is the key to knowing your customer better, so you can be more strategic when it comes to marketing and product development. But how do you actually do it? This comprehensive guide covers everything you need to know to get started.

Building an awesome brand: part 4

Building an awesome brand part four: brand story

In the fourth and final part of our series on small business brand building, we’ll cover how to bring together your mission, positioning, and visual identity into a cohesive and consistent brand story.

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Influencer marketing for small businesses

Influencer marketing is a great option to consider for your small business marketing strategy. Check out this step-by-step guide to getting started with influencers.