New Business

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The ultimate small business summer reading (and listening!) guide

Want to make the most of that summer downtime? Look no further than this list of great small business books and podcasts that will help you boost productivity, build skills, and get inspired for the next stage in your business journey.

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Five ways to be smart with your money while starting a business

When starting a new business, money can be one of the biggest concerns or determining factors for success. Here are five of the best ways to use the capital you have, to help you be smarter with your money when starting a business.

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Why knowing your customers matters

No matter how amazing your products or services are, if your customers don’t want them—or believe they need them—they’re going to go elsewhere. The only way to build a loyal and engaged customer base is to get to know them through data. But what exactly does that mean, and why is it so important?

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How classic rock and community are growing Public General Store’s brand

Olena and Erin had no idea that when they started their business, General Store, it would turn into a staple in their Winnipeg community. Building their brand didn’t come easy, but two years later, these entrepreneurs wake up everyday excited to go to work.

How to name your business

The name you choose for your small business can have a big impact on its success. This article covers some practical tips to help you choose a name that will make your business stand out and leave a great impression on your customers.

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The marketing mix starter kit for new businesses

There’s a lot of noise out there about the best way to market a business—and as a brand new business, it’s easy to get lost. That’s why we pulled together the best tactics to build an easy-to-follow marketing starter kit for new business like yours.

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Freelancing: the dream vs. the reality

Dreaming of life as a freelancer working a few hours a day from a remote beach in Bali? It’s not impossible, but you’ll also need a lot of hard work, sacrifice and grit to get you there.

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Believe it or not: nine entrepreneurship myths debunked

We know that your buddy’s sister’s neighbour may have said something once that made you reconsider the start-up you’ve been dreaming about, but it’s time to separate fact from fiction. Here are nine myths about entrepreneurship that we want to help you forget.

Real talk: the truth about starting your own business

These days, everything we need to know is a click away. But business journals and statistics can’t always give you the real, honest advice you want (or need) to hear. These six entrepreneurs told us everything they wish someone had told them when they started their businesses.