social media

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Referral marketing for small businesses

Referral marketing is a great passive way to spread the word about your biz to a targeted group of potential customers.

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Social media advertising: How small businesses can build a social media ad strategy

86% of marketers use both paid and organic social media strategies to market their business, so it’s worth looking into.

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Bold voices, big results: How small businesses can use this new social strategy

Big brands—from Oreo to Wendy’s—are using a bold and snarky voice to make an impact on social media. But how can smaller brands employ this new social strategy?