Blogging is the perfect inbound marketing tactic that can help any business increase its online visibility. Regardless of whether your business is service-based or product-based, a blog can work for you.
Still not sure about blogging or how valuable it can be? We’re laying down the top five reasons you should blog as an entrepreneur.
To build authority in your industry
If you have a service or product to sell, you’ll need to gain authority in your industry to help you compete against other companies offering the same thing. When people come across your website, how do they know they’ve come to the best in the industry? Photos and testimonials are great to have, but most people want to know more about you and your service or product.
It takes time to build authority, but with blogging, it becomes much easier to do. Your blog becomes a headquarters for industry knowledge and expertise. For instance, if you have a bakery, your blog could showcase events that you’ve catered, quick tips on hiring a bakery for popular occasions, what’s trending for wedding cakes or desserts, how to properly store, cut and serve a cake—the options are endless! People will then come to you for all their questions related to baked goods because you have it all in one place.
When you offer helpful and valuable tips related to your industry it establishes authority. This opens doors to attract new clients who feel they can trust you since you offer knowledgeable advice for free. This plays a big part in the “Know”, “Like”, and “Trust” factor. People want to do business with people they know, like and trust—it’s as simple as that.
Develop a Community
Having a blog helps you develop a community of followers. People will start going to your blog regularly to read the latest industry case studies or the best ways to do things . If they truly find value they’ll share your blog post on their social media platforms. That’s the magical part of blogging.
When people share your blog, they’re showcasing your business to their world. You know your content has hit an emotional chord with your audience when they’ll gladly share it with their followers. That sharing creates followers, which leads to having your own community of customers and ambassadors for your brand.
Google Rank AKA SEO
Isn’t the phrase, “If you build it they will come.” true? Unfortunately, no. This is where search engine optimization (SEO) comes in. You have to compete for the first page of Google like every other business. That’s why blogging becomes so important. If you have a plain website with no blog, Google will search it for keywords, but you’re limited to the ones that are already on your site. .
A blog will supply a lot more pages for Google to search, increasing the number of keywords you can rank for, which in turn increases the traffic to your blog and website. When people can find your site through search, you’re bringing in a lot more potential customers who wouldn’t otherwise know about you.
When you’re writing blog posts that share your industry knowledge, you’ll want to include long tail keywords. Long tail keywords are very specific phrases that people might search that are related to your blog post. For instance, if your business relates to baking, you’ll provide long tail keywords that the audience will be searching for related to baking. Your potential customers will be specific in their Google search. Think about the details your customers are looking for—you can even use a tool to help you find the right ones.
Perhaps a customer mentioned they’re interested in an ombre cake design. Create a blog post that will provide all the details that go along with an ombre cake design and how your bakery has created them for customers. Think about it—when you search for an item on Google, you’re listing the specific details you’re looking for, likesize, color, and location Your customers are doing the same.
Don’t forget to include visuals in your blog posts! Visuals can provide image SEO for your blog when you properly name them with long tail keywords so people can find your website.
Drive Traffic into Leads
Now that you’re getting people to your blog to read your content, get to know you, and learn about your products and services, you’ll want to turn them into leads . If your readers like what they see and read, they might want to subscribe to your email newsletter, which will turn them into a lead that you can follow up with to try to make a sale or offer a discount.
Your blog can also offer more than just traditional blog posts. You can provide a freebie/ or an incentive, such as an ebook, worksheet, or checklist , which might help you get more leads. For example, if the bakery supplied an amazing how-to blog post on ordering the correct size wedding cake, they could also create a printable checklist for brides-to-be that could be used to check off completed steps. This is helpful information to blog readers who might provide their email address in order to get that free checklist.
The last reason to blog is to learn more about you as an entrepreneur.
Learn More About You as an Entrepreneur and Your Business
When you blog, you’ll want to do a lot of market research and general research to help you find blog topics and write valuable content. Doing this will also keep you up to date on what’s important in your industry. The more you learn about a subject you’re writing on, the more expert knowledge you’ll gain. You’ll find out what people are searching for and what problems they’re trying to solve. You can fill the gap in your industry as a go-to resource for information.
You’ll also see what your competitors are doing, and what’s working or not working well for them. This will help you have a competitor’s edge in your niche. Maybe you’ll find more people in your industry who you can collaborate with. That in itself is a win-win!
Are you ready to blog for your business?
These five reasons should help you realize how valuable blogging can be for your business as an entrepreneur.
It’s hard work.
However, it’s well worth the effort to build authority, develop a community of followers, make it easy for potential customers to find your site with SEO, provide continued value to obtain more leads, and learn about your business in the process.
The information and tips shared on this blog are meant to be used as learning and personal development tools as you launch, run and grow your business. While a good place to start, these articles should not take the place of personalized advice from professionals. As our lawyers would say: “All content on Wave’s blog is intended for informational purposes only. It should not be considered legal or financial advice.” Additionally, Wave is the legal copyright holder of all materials on the blog, and others cannot re-use or publish it without our written consent.