We work really hard to build tools that take difficult things and make them easy and affordable. So when we see another company with the same sort of philosophy, we definitely take notice.
That’s how it happened with a free online stock research and investment tracking application, Vuru.co: They were making stock research easy, and providing much-needed investment insight for people who may not have the time or training to pore over technical financial records. That just felt right to us, so we decided to get to know them better.
And now, I’m thrilled to announce that Wave has acquired Vuru. The company’s technology, along with its co-founders Yoseph West and Cameron Howieson, will be coming on board at Wave’s Toronto headquarters, and we’re looking forward to welcoming them onto the team.
Vuru and Wave will continue to operate as separate applications for the immediate future, though of course we’re looking at ways for them to work seamlessly together down the road. Cameron and Yoseph will continue to run the day-to-day operations at Vuru, and will also be bringing their expertise and guidance to some new product innovations on the Wave side.
The starting point of the Wave/Vuru integration will likely be on the Personal side of your Wave account. As you know, Wave lets you track personal finances along with your business finances, since small business owners often don't maintain a firm distinction between the two. With Vuru's technology, Wave will be in an even better position to show how your personal finances are shaping up.
We look forward to rolling out new tools in the near future. Stay tuned!